Your customers already have WhatsApp open. Meet them there with marketing, utility, authentication and service messages, and take the payment in the same thread. We handle verification, template review, number migration and throughput ourselves, on our own account with Meta. Nobody sits in the middle holding your account for you.
A reminder arrives. The customer pays the way they always pay, and the receipt lands in the same chat. No gateway page. No separate app.
Pick a category
Four sample WhatsApp threads from a business account, one per template category: a television pack recharged and paid by UPI in the chat, a home loan offer that opens the application in the same thread, a one-time passcode on an authentication template, and a property tax question answered by an AI agent and then paid by net banking.
Sample threads, drawn as WhatsApp renders them. The deployments are real, the figures invented.
Power distribution · Maharashtra
Life insurance
Broadband
Urban transit
Municipal corporation
Power distribution · Odisha
Life insurance
Direct-to-home television
Housing finance
Urban transit
Power distribution · Indore
Business process services
Broadband
Life insurance
Urban transit · Chennai
Financial infrastructure
Power distribution · Bengaluru
Municipal corporation · Mumbai
Digital cable television
Payments
Urban transit
Power distribution · Bhopal
Life insurance
Broadband
Municipal corporation · Ranchi
Two-wheeler finance100Mn+
households in network
4 categories
marketing, utility, authentication, service
Every method
UPI, cards, net banking, wallets
T+1
settlement, working days
Meta sorts business messages into four template categories, and each one is provisioned, priced and reviewed differently. Pelocal runs all four on your account, so a campaign and a one-time passcode do not need two vendors between them.
Offers, launches, cart recovery and re-engagement, sent to a list that opted in.
The messages customers actually open.
One-time passcodes and login verification, on a template built for the job.
When the customer messages you first.
A reseller can pass a request up the chain and wait alongside you. Every row below happens on our own platform.
We take your business through Meta verification and display-name review, and the green tick request with it. You contract with us, not with a party upstream.
Draft, review state, approval and version history sit on our pipeline and on the record. Submission and any appeal are handled by the team you contract with, rather than passed upstream and waited on.
We migrate your existing number to the WhatsApp Business Platform. No new number to teach your customers, and no gap in service while it moves.
Messaging tier and per-second throughput are provisioned and raised in-house as your volume grows, ahead of the season rather than during it.
Most of the market sends the message and hands the payment to somebody else. Collection is ours as well, on the same account: UPI, cards, net banking, wallets, inside the message, reconciled against settlement.
You are at the front of that queue rather than the back of it. New WhatsApp capability reaches solution providers first and trickles down to their resellers later. Flows, calling, carousels, new template types: name it, you have it the day it opens.
Work with Meta-certified people who know the platform inside out, and get them on a call. When a template is rejected at six in the evening you are talking to whoever can fix it, not filing a ticket into somebody else's queue.
Not an exhaustive feature list. These are the deployments we run.
Push the bill, the due date and the payment request in one template. The customer pays without leaving the thread, and the receipt lands in the same conversation.
Sequenced reminders with the premium collected inside the conversation, so the policyholder never has to hunt for a portal login. What was collected and what lapsed reconciles on one record.
Say hi, pick two stations, pay. The QR ticket arrives in the thread before the rider reaches the gate, and a monthly pass renews the same way.
Application status, document upload, statements and repayment reminders, handled by a verified sender your customer already trusts.
A Pelocal AI agent takes the routine questions at any hour, in the customer's language, and hands the conversation to your team the moment the intent stops being routine.
When a conversation needs a voice, it escalates to a Voice AI call and comes back to the same record with the outcome on it. One customer, one history, two channels.
The country's busiest metro network put ticketing where its riders already were. This is the whole journey, end to end.
DMRC press release, 30 May 2023Delhi Metro carries more riders than any other metro in India, and the queue at the ticket counter is the part of the journey nobody chooses.
Ticketing runs on a WhatsApp Business Account we provisioned and still run. Airport Express first, then every corridor on the network.
A rider says hi, picks two stations and pays. No app to install, no counter to queue at, no card to top up.
The QR ticket lands in the same chat before the rider reaches the gate, with the receipt sitting under it.
The payment is a step in the conversation rather than a page somewhere else. Whichever method the customer picks, the request, the confirmation and the receipt all stay in the thread.
T+1
settlement, working days
Accepted in thread
The other three draw from the same record: one customer, one consent state, one template pipeline across WhatsApp, Google RCS, Voice AI and WhatsApp Calling.
Verified sender branding in the native Android inbox, for the reach of SMS with the surface of an app.
Indian-language voice agents that resolve routine calls end to end and hand the rest to your team with context intact.
Voice inside the thread the customer already trusts: no unknown number, no callback roulette.
A WhatsApp Business Solution Provider (BSP) is a Meta-authorized partner that enables enterprises to send transactional notifications, run customer service journeys, and accept payments directly on WhatsApp at scale beyond what a standard WhatsApp Business App allows. For BFSI, utility, DISCOM, and transit organizations managing millions of customer interactions, a BSP like Pelocal provides the infrastructure, compliance, and API access needed to automate renewals, reminders, and service requests on the channel customers already use daily.
With Pelocal. We are the WhatsApp Business Solution Provider. Verification, template review, number migration, throughput and payments all run on our pipeline.
Pelocal is an official Meta Business Solution Provider, and the team that provisions and runs your account holds Meta certifications. In practice that means the person who answers when a template is rejected is the person who can do something about it, and new platform capability reaches you when it opens rather than when a provider above your vendor passes it down.
A basic WhatsApp chatbot typically handles simple FAQs or menu-based responses. A full servicing platform — like Pelocal — integrates with an enterprise's core systems (billing, CRM, loan management, ticketing) to deliver real-time, personalized responses: actual account balances, live application status, or dynamic payment links, along with embedded payments and AI-based automation. This distinction matters for enterprises evaluating vendors who need transactional capability, not just conversational FAQs.
All four. Marketing, utility, authentication and service templates run on the same account, with the category, the review state and the version history on one record.
Yes — Pelocal enables embedded payments within WhatsApp conversations, allowing customers to pay utility bills, insurance premiums, loan EMIs, or municipal dues without leaving the chat or navigating to a separate app or portal. This is particularly valuable for DISCOMs, municipal corporations, and subscription-based services (DTH, broadband, cable) where payment friction directly impacts collection rates.
The customer pays in the chat by UPI, cards, net banking or wallets. The receipt lands in the same thread and reconciles against settlement.
Money settles on a T+1 working day basis.
Most utility and DISCOM customer contact isn't a complaint — it's a request for information the utility already has on record: bill amount, due date, or payment status. Pelocal's WhatsApp servicing journeys resolve these queries instantly in conversation, reducing call center load and complaint volume by giving customers self-service access to bill payments, consumption data, and service requests directly on their phone — no app download or portal login required.
Yes. Pelocal builds WhatsApp-based servicing journeys for BFSI institutions covering loan application status updates, EMI due-date reminders, payment confirmations, and account statement delivery — all within a single conversational interface. This reduces missed payments, decreases inbound call volume, and improves customer experience by consolidating what previously required multiple portals or manual follow-up into one trusted channel.
Insurance renewal lapses often happen not because customers don't want to renew, but because reminders arrive through channels — email, SMS — that go unnoticed. Pelocal's WhatsApp renewal and payment reminder journeys reach policyholders and agents on a platform they check daily, improving renewal completion rates and reducing missed payments for life and general insurance providers.
Municipal corporations use WhatsApp chatbots to consolidate multiple citizen services — property tax payment, birth/death certificates, grievance redressal, and service requests — behind a single number, often in multiple regional languages. This removes the need for citizens to visit offices during working hours or navigate department-specific portals, making civic services accessible 24/7 from a single conversational entry point.
Yes. We migrate your current number to the WhatsApp Business Platform and you keep it.
One consent state covers WhatsApp, Google RCS, Voice AI and WhatsApp Calling. It is captured and withdrawable, and a withdrawal applies everywhere at once.
Submission, review status and any appeal are handled by the team you contract with, not passed upstream. We publish the current turnaround during scoping.
Work with an Official Meta Business Solution Provider and a Meta-certified team.
